Byneta is a beauty brand led by celebrity founder Neta Alchemister. The brand features a comprehensive line of all-day products that cater to the "always-on-vacation" aesthetic. From self-tanning products to body shimmers and makeup, the brand offers a wide range of products to help you achieve the perfect summer glow.

Our goal was to ensure that the brand remained true to Neta's unique lifestyle and values while creating something bigger than her persona for her to stand behind.